Digital Marketing

Digital Transformation on a Budget: Smart Tech Solutions for Growing SMEs The current business environments are changing towards a digital first approach like never before. Therefore, a significant number of leaders consider that upgrading technology involves massive corporate budget allocation. However, achieving successful digital transformation for SMEs is entirely possible without high costs. Small companies are able to compete with much larger ones by targeting high impact areas. It is a journey of smarter work … Read more

For Lawyers, Dentists, Consultants: Why Your ‘About Us’ services is Your Most Important Sales Tool The process of selecting a professional service provider is a very personal and emotional issue nowadays. The majority of clients seek human touch even before they make reservations. You may believe that your homepage is the most accessed area of the site. Nonetheless, statistics indicate that visitors get directly to the point of reading about your distinct team.  An About … Read more

The Websites That Made Us Cry: When Digital Design Meets Real Human Emotion Design should be great to touch the heart and not only the mouse cursor. The majority of websites even now seem icy and very sterile online brochures. There are, however, a few of the special pages which create a profound and enduring effect. These websites employ the use of visual narrative to convey a very potent human message. Orange Room is of … Read more

How to Beat Google’s New Algorithm: A Guide for Small Business Owners To build an effective online presence, it is no longer enough to have high keyword density. It is essential to think about how to create actual value to each and every visitor of the site. Google helpful content update guidelines emphasize those pages that actually meet the intent of a searcher. In case your blog is just a search engine, then you will … Read more

My Competitor’s Site Ranks Higher. A Side-by-Side Technical SEO Analysis (And How to Fix It) It is very frustrating that your website ranked lower than your competitor on Google. You put effort into content but they are still at the top. Search ranking is dependent on a lot of factors such as site speed and mobile-first indexing. Orange Room realizes that it is time to dive into data. We examine each and every technical aspect … Read more