Orange Room Digital Blog

Your go-to source for digital marketing insights, web design trends, and brand-building strategies. Explore fresh ideas and expert articles created to help your business grow online.

  • Umbraco vs WordPress
    Umbraco vs WordPress 2026: Which CMS is Better for Your Business? One of the most important strategic decisions, which every organization that organizes its online presence takes, is the choice of the CMS. It must be a dynamic, stable, expandable and user-friendly site to your staff.  Umbraco vs WordPress! It is not possible to deny that the number of substitutes available in the market is large. Whenever there is an expansion of business, one of
  • Amazon Advertising for Beginners
    Amazon Advertising for Beginners: How to Start Selling with PPC & DSP Amazon Advertising has become an effective tool for new seller growth, helping sellers stand out from the competition in the marketplace. Since Amazon customers are already searching with high purchase intent, advertising helps beginners reach customers at the moment they are ready to buy.  This is why advertisements are one of the quickest methods to create awareness, level conversions, and enhance natural positioning.
  • Agile Web Development
    What is Agile Web Development? Benefits, Process, and Best Practices Agile web development is the current approach of creating websites that are based on speed, flexibility and teamwork. Agile allows the teams to react quickly to the requirements change, as compared to the traditional approach that is normally applied in a linear manner.  Traditional web development is likely to slow down the projects, because of over planning, documentation and step by step approach. In the
  • Google Tag Manager
    Google Tag Manager Tutorial: A Beginner’s Guide to Installing & Using GTM GTM is now one of the most important tools in the hands of marketers, site owners, and amateurs who want to monitor user behavior without relying on developers. It allows you to add and remove tracking codes (tags) in your site without needing to change the backend code every time.  It is easy to track the number of button clicks, measure conversions, monitor
  • Umbraco SEO
    Umbraco SEO: The Ultimate Guide to Optimising Your CMS for Search Umbraco is a robust and exceptionally flexible CMS that has the capability of enabling complicated online experiences to any organisation regardless of its scale. It allows web developers and marketers to create a personalized web site with the ability to fully customize the design, structure, and the content.  Flexibility, however, also means that powerful SEO will have to be strategized in the first place.
  • Answer Engine Optimization (AEO)
    Answer Engine Optimization (AEO): The Next Frontier Beyond SEO The dynamics of how individuals search are changing at an extremely rapid rate. Artificial intelligence-powered applications like ChatGPT, Gemini, Copilot, and Perplexity are replacing the traditional search engine results pages (SERP). Now people are not willing to go through various links in search of the answers they want; they want clear and direct answers in an ultimate manner. This change has made response-ready content the most