Digital Marketing

Google Tag Manager Tutorial: A Beginner’s Guide to Installing & Using GTM GTM is now one of the most important tools in the hands of marketers, site owners, and amateurs who want to monitor user behavior without relying on developers. It allows you to add and remove tracking codes (tags) in your site without needing to change the backend code every time.  It is easy to track the number of button clicks, measure conversions, monitor … Read more

Umbraco SEO: The Ultimate Guide to Optimising Your CMS for Search Umbraco is a robust and exceptionally flexible CMS that has the capability of enabling complicated online experiences to any organisation regardless of its scale. It allows web developers and marketers to create a personalized web site with the ability to fully customize the design, structure, and the content.  Flexibility, however, also means that powerful SEO will have to be strategized in the first place. … Read more

Answer Engine Optimization (AEO): The Next Frontier Beyond SEO The dynamics of how individuals search are changing at an extremely rapid rate. Artificial intelligence-powered applications like ChatGPT, Gemini, Copilot, and Perplexity are replacing the traditional search engine results pages (SERP). Now people are not willing to go through various links in search of the answers they want; they want clear and direct answers in an ultimate manner. This change has made response-ready content the most … Read more

The 3 Pillars of SEO: A Complete Guide to Technical, On-Page, and Off-Page The competitive digital landscape of the present times has not allowed businesses to afford using guesswork to rank their businesses on Google. The matter of search engine optimization is best tackled as an interlinked system as opposed to isolated tasks. So, this is the reason behind the necessity of knowledge on the 3 pillars of SEO by any brand that desires steady … Read more

Display Advertising 101: What It Is & How to Create Winning Campaigns When it comes to the digital world, there are unlimited ways through which brands can get to their target audiences. There are plenty of paid media, such as paid search, social media, programmatic advertisements, and Amazon marketing.  Nevertheless, it can be confusing to operate in such channels. Display advertising is one of the strong points. This is a visual way that enables marketers … Read more