Digital Marketing

How to Beat Google’s New Algorithm: A Guide for Small Business Owners To build an effective online presence, it is no longer enough to have high keyword density. It is essential to think about how to create actual value to each and every visitor of the site. Google helpful content update guidelines emphasize those pages that actually meet the intent of a searcher. In case your blog is just a search engine, then you will … Read more

My Competitor’s Site Ranks Higher. A Side-by-Side Technical SEO Analysis (And How to Fix It) It is very frustrating that your website ranked lower than your competitor on Google. You put effort into content but they are still at the top. Search ranking is dependent on a lot of factors such as site speed and mobile-first indexing. Orange Room realizes that it is time to dive into data. We examine each and every technical aspect … Read more

Social Media Management Software Metricool: A 2026 Overview Many online profiles are a very daunting task to handle nowadays. You should have a good social media analytics software that will enable you to monitor your progress. The professional hub keeps your content scheduling tool in order and highly efficient. This centralised system thus eliminates the daily pressure associated with manually updating the platforms. With the Metricool social media management software, your management of your online … Read more

When to Hire an Agency vs. a Freelancer: A Guide to Making the Right Investment Any business owner has a difficult decision to make in their marketing ventures. You have to choose whether you are going to have a partner or a complete team. The decision between an individual professional and a complete company is rather daunting nowadays. This decision affects your business goals and your total daily work stress. When you hire an agency … Read more

The Real Cost of a DIY Website: 3 Hidden Expenses You Haven’t Accounted For There are several roles of a small business owner that they may take up during a single busy day. You are the current marketer, accountant, and chief executive officer. When building a site, the real cost of a DIY website matters. Most individuals believe that free builder is an impressive victory. Nevertheless, a cheaper solution may prove to be more expensive … Read more

We’re on the first page of Google, but still no calls.’ How to Diagnose Search Intent Mismatch Most business owners are very proud when their site ranks at the top. Nevertheless, being at the top of Google does not necessarily mean success. There may be thousands of visitors, yet there may be zero phone calls. This is frustrating in the gap between your online work and real sales. Having more views is not enough to … Read more