Social media, as shown in the image above is the most affordable marketing tactic in the world today. This means that with social media, small businesses can get 1000 potential customers exposed to its products and services in merely $2.5. And as you can see, direct mail and TV advertising cost $57 and $28 for the same kind of exposure. Plus there are hidden costs for print and mailing associated direct mail and price spikes during peak times for advertisements.
- Real-time results
Google and social media allow you to access and analyze user data right there and then. Using chat bots and the comments left behind by site visitors and on social media can help you construct a personalized campaign based on the needs of your target audience.
- It has a global reach
Thanks to the omnipresent powers of the internet, any small business can market their products and services to both local and international audiences. As long as you plan your digital marketing well, your site will be one of the top finds on the first page of Google.
- Intense Competition
Because digital marketing has been around for a while, a vast number of businesses have dirtied their hands with this method, making it tougher for new or small businesses to stand out from their larger competitors.
According to a report by Social Media Examiner, 64% of marketers devote over 6 hours of their time on social media marketing and 41% for 11 hours or more on a weekly basis. As you can see, there’s virtually no time for a break, unless you’re using a management tool such as Hootsuite, IFTTT, Buffer or Social Oomph.
- You can’t control things that go viral
Going viral rarely ever happens and that is something that no user or marketer can control once it gets rolling. If your campaign does end up going viral, it can give your brand great exposure. On the other hand, if someone gets a hold of your campaign early on and writes something negative about it, then that could end up going viral, which would be bad publicity for your brand.
And the Winner is…
Depends! Honestly, since both marketing formats have their ups and downs, the ball can fall in either one’s court. In the end, it’s all about picking the one that strongly presents your brand message to your target audience. Realistically, if you plan it right, you can utilize both traditional and digital marketing to increase your awareness.