If you don’t build to last… you won’t.
Every aspect of how people will interact with that brand contributes to the image of your brand that will be created in the marketplace. And to ensure that the image that emerges is the one you want, you must have a strategy for every touch point, digital and otherwise.
Not just clever, but effective.
What is it that you want to be known for?
A creative campaign goes beyond a clever big idea. It is guided by business needs, and aims to deliver a particular result or set of results. This goal is met by the right use of words and images, placed upon judiciously selected real estate and held there for long enough to be effective for the cost of placement.
In short, a campaign is a blend of creative ideas, design, media plan and effective use of budget.