Brand Vision and Strategic Planning

If you don’t build to last… you won’t.

Every aspect of how people will interact with that brand contributes to the image of your brand that will be created in the marketplace. And to ensure that the image that emerges is the one you want, you must have a strategy for every touch point, digital and otherwise.

Let’s add the right colour to your plan.

Parent know only too well the feeling of creating something, thinking you know all about it, and then slowly watching it grow beyond what you thought it was. Often into something almost unrecognizable from their initial assumptions. The story is no different with the brands that you create. They tend to take on a life of their own, and unless carefully tended to, exposure to the market will morph them into something very different to what you had intended.
Such a disconnect between intention and reality usually stems from a lack of attention to detail. This is because people like to think of big ideas, and often don’t bother with the fine print.
Having a clear Brand Vision is about making sure your good intentions are accurately translated into reality. This can be with one singular goal, or it can be multiple milestones leading to a greater goal. This is where it becomes important to understand the difference between a Brand Vision and a Mission Statement. Fortunately, we’re here to help you with that.
We work with you to understand what strengths your brand possesses, and where it can be further honed to deliver a plan that will make it easier for you to ensure that your brand grows the way you want it to grow, and not into something you barely recognize.