Social media marketing is the norm for businesses both big and small and there is no other platform with the greatest reach potential than that of Instagram. I mean, if having over 800 million monthly active users, 500 million daily users isn’t something to bat an eye over, you need to seriously consult your shrink.
Perhaps you will change your mind when you realize there are over 25 million businesses that have a business profile on Instagram and that each of those profiles are visited by over 200 million users in at least a day. And given how 80% Instagram users follow at least one business on Instagram, you have the biggest opportunity to stand out to your target audience.
Now that I’ve done my job at whetting your appetite and have likely gotten you on board at this point, let’s have a look at some of the best ways to effectively brand your business on Instagram LIKE A BOSS!
- Switch to a Business Profile on Instagram
It is pivotal to establish a professional Instagram business profile before you go and market your products and services. And if you’re wondering why you need one, then look to the following reasons:
- Your business profile will include a link to your website that your customers can visit. You can also include a contact button in your profile to have users get in touch with you.
- You are provided with the platform’s analytical tools known as Insights in which you can use to monitor the stats of your content like reach, likes and impressions.
- Easily create and publish ads without relying on Facebook’s advertising tools.
- Upload a Stunning Profile Photo
A profile photo is one of the key ingredients to building your brand online. You can use your business logo design as a profile pic, but the main idea is to use something that strongly resonates with your audience. Whatever photo you use, it has to be of high quality, crisp and attractive.
- Showcase Your Brand’s Products
Like your profile photo, you have to showcase your company’s products in the crispest quality possible. This is an extremely crucial aspect of brand building where you highlight the unique selling points of the things that you sell and how they address and solve your customer(s)’s problems or pain points. Doing so will not only increase traffic to your website, but also attract quality leads and potential customers.
- Schedule Consistent Posts
When you post content about your business, you need to figure out the most convenient times of the day to do so. If not, you will miss out on the biggest engagement opportunity with your audience. So pull out a calendar and try to schedule your posts when your audience is most active.
Post consistently, like about two or three times a week so that it comes off as organic to your followers instead of forced. Also ensure that your content stays up-to-date and relevant at all times.
Ensure that you convey as much about your products and services in a single photo as you can. To maintain consistency, use the same filters for all of your posts and keep your captions short, sweet, catchy and positive. That’s where you need to get your hands dirty with Instagram Stories.
- Make Use of Hashtags
Hashtags help you keep track of the most trending thing online and are one of the most essential marketing strategies to build brand awareness around. The first thing you need to do is to create some hashtags that revolve around your branding.
You can also pick industry hashtags, as in words or phrases that customers use for their search queries. Pair them with your branding hashtags in both your bio and your posts to build your buyer base.
For extra muscle, you can even use Instagram’s Explore feature to look up posts that include trending hashtags like #FathersDay, #4thJuly and others. Find the hashtags that are relevant to your brand and be sure to include them in your posts to improve their discovery.
- Develop Exciting Contests
Contests keep followers hooked and engaged to the point where they are motivated to follow your account, so forgoing them from your Instagram marketing is a big no-no. These contests have to be in line with the interests and behaviors of your audience.
You can encourage your followers to enter the contest through various means such as posting a photo or a video with a relevant hashtag at a specific time, have them tag your brand in their post or get them to like or comment one of your posts.
To expand your reach, promote your contest on Instagram as well as other social media platforms like Facebook, Twitter and SnapChat. You can also send an email to your group of contacts to provide them entry into these contests.
- Partner Up with Influencers
The influencer marketing is experiencing an exponential surge that is going to dominate the rest of 2018. Instagram influencers are the kings of high-quality social media content who cover a variety of verticals such as beauty, health, fitness, food and entertainment among others.
The influencers are usually approached for endorsements due to their large fan base and their opinions and reviews on the latest products as well as trends. So your goal is to hook up with those influencers that suit your specific vertical in order to boost your brand’s awareness and follower base.
Ensure that your brand’s handle is included in the influencer’s post, either in the photo or the written content. You can instruct influencers to include relevant calls-to-action in their posts as well.