5 Tips to Optimize Your YouTube Videos To Rank Higher

Operating a professional YouTube channel that has just recently been put up is challenging especially when you’re trying to get more views and get it to rank higher in search engines. If you want results ASAP, you’ve come to the right post.

 

Here are some of the best tips (courtesy of Orange Room) to optimize your YouTube videos and have them top the rankings list.

 

  1. Keyword Research

 

By researching popular keywords, you will have a better idea about what your audience is looking for, which can help you develop videos that more relevant. These keywords must have the largest monthly search volume; relevant to what your video is about and ones that Google would show video results for. Use tools such as Google Adwords or Google Trends to aid in finding trending keywords.

 

  1. Mind the Video Title Length

 

When you give your video a title, be sure it doesn’t exceed 100 characters. However, it gets truncated after 70, so it’s best to write one that’s about 50 characters long.

 

  1. Lengthy Video Descriptions

 

Your video descriptions also play a crucial role in getting more views and higher ranking. They can be over 1000 characters long but the first two lines are what users focus on the most. That’s why you should include relevant keywords, value propositions in those first two lines as well as add links to your website and other channels.

 

  1. Use High-Quality Thumbnails

 

Seeing a thumbnail of your video in the search results, especially one that is of high-quality can win your viewers over quickly. These thumbnails have to be 1280 x 720 pixels large, readable and easy to recognize.

 

  1. Create a Playlist

 

Playlists are effective in generating views. Just group a set of videos that your viewers love and place them in one place, otherwise known as a playlist. This gives your rankings and engagement rates a big boost.

4 Top Google Analytics Tips To Elevate Your Sales

Google Analytics provides companies with a wide range of data about how much traffic they’re getting at their online stores. But attracting traffic is pointless if they don’t translate into sales. Fortunately, our group of trained and experienced web analyst specialists at Orange Room has prepared this article just for such an occasion.

 

1. Create Custom Reports for Top Reports

 

Creating custom reports to save yourself the trouble of sifting through thousands of reports to find the precise data that can boost your sales.

a. First go to the Admin section of your account.
b. Under View, select All Web Site Data > Custom Alerts.

With this, you will receive notifications by email and text when something happens at your online store. You can also customize the Alert Conditions for what you want to be alerted for.

 

2. Use On-site Search Queries

 

Use on-site search terms report to look for the most common searches conducted on your website. To find the report go to Site Search > Search Terms under the Behavior report section.

You can use these searches as email campaigns, recommend or upsell common product or service pages and create landing pages based on popular search terms.

 

3. Ensure Your Pages Load Fast

 

A fast-loading website is compulsory for increasing your site’s sales. Open the Page Timings report under Site Speed. The report shows every page on your site and compares each of their speed. The pages with the least load times are the ones with the largest traffic percentage.

If you want to improve the other slow loading pages, go to the “Speed Suggestions” report and look up suggestions on how to improve them.

 

4. Reverse Engineer Your Sales

 

With the Reverse Goal Path report, you can reverse engineer real sales on those who bought from you instead of everyone who visited your site. The report shows the order of pages buyers visited before converting to sales. By reversing the process, you can better push buyers through each page to increase your sales.

7 Advantages of Implementing Chatbox Marketing for Businesses

Chatbots have been gaining prominence in the last year or two as seen with Facebook messenger and several other online services. In fact, as we enter the second half of 2018, it is clear as day that chatbots aren’t losing their steam anytime soon. That’s because many businesses have begun to understand their capabilities and have sought to implement them in their marketing strategies.

To show you what I’m talking about, here are some of the most rewarding advantages that enhance small and big businesses conversion rates, engagement and more:

 

  1. Better Customer Engagement

Any business can get better sales if they acquire bigger and better customer engagement. This is done by including images and videos that keep customers interested.

 

  1. Increases Retention Rates

With more customers getting increasingly engaged, the more it will improve your business site’s retention rate. As a result, you can lower your site’s churn rate and if all goes well your business could witness a positive ROI incline.

 

  1. Improves Customer Satisfaction

Better customer engagement and retention means customer satisfaction is going to scale up as well.

 

  1. Available 24/7

People usually have to wait for 7 minutes or so before they get in touch with an agent, but there’s no waiting at all when it comes to chatbots. What’s more is that they’re available 24/7 and never get tired of even a thousand customer requests.

 

  1. Helps Save Money

Chatbots are a one-time investment which prevents businesses from worrying about staff expenses.

 

  1. Instant Response

Any and every customer query is answered on the fly. No more waiting in queues for the next customer service rep.

 

  1. Gain Customer Insight

You can monitor customer behaviour through chatbots, which can then allow you to better cater to their needs and demands.

8 Foolproof B2B Lead Generation Strategies for 2018

The strategies for generating B2B leads constantly change from time to time. But we at Orange Room Digital went ahead to anticipate the strategies that you must implement for your business if you wish for it to succeed in 2018.

  1. Marketing Automation Tools

 Marketing automation tools are a combination of email marketing tools as well as CRM. With marketing automation software, highly personalized and targeted emails are automatically sent to leads.

  1. Use of Paid Search

This is a very effective lead generation strategy because 65% of online shoppers click an ad on Google to buy something.

  1. Optimize Your Website for Mobile

B2B queries are shifting from desktop to mobile and Google confirms that 50% of B2B queries are made on mobile devices, which is expected to reach 70% by 2020.

  1. Publish Content Regularly From Time to Time

Most buyers look on the internet when looking for solutions, especially in 2018. So it’s important to provide customers with high value data from time to time-based on their queries. And doing this will get them closer to your website.

  1. Automate Social Media Sharing

Don’t hold back in promoting your content on various social media platforms such as Twitter, Facebook, LinkedIn and Pinterest among others. Since it involves a lot of work, using automation tools such as Buffer and Social Sprout.

  1. Prioritize Retargeting

Only 2% of consumers make a purchase on their first visit and retargeting gets the rest of the 98% to your brand.

  1. Utilize Video Marketing

64% of consumers make a purchase after seeing branded social video content. Videos on landing pages increase conversions by at least 80%.

  1. The Power of Micro-Influencers

Micro-influencers display huge potential in reaching out to effectively reach out to new audiences. So it’s important to harness their power and give your business the exposure it needs.

5 Head-Turning SEO Trends to Keep an Eye Out for in 2018

If you want your small business to match up with the big leaguers in 2018, then you have to keep up with the competitive digital world. It’s all about utilizing effective and efficient SEO strategies that can help your business site rank higher on search engine giants like Google, Bing and Yahoo.

However, doing so is never easy because SEO is always changing or evolving. There was a time when having the top search engine results through organic means was the most sought-after strategy and just like that, it has lost its lustre. On top of that, Google’s algorithms and SEO technologies also undergo various changes quite often.

That’s why it’s high time you get on board with the latest and buzziest trends that can get you tiny sprout of a company some real traction and visibility. Luckily, we here at Orange Room Digital are more than obliged to share those trends and kick-start your SEO marketing into high gear.

1. Voice Search Goes Prominent

 In 2017, voice search shopping had accumulated up to $2 billion and is expected to grow up to $40 billion by 2022. Voice searches not only provide quicker answers, but they also provide detailed queries. This trend is going to persist throughout the rest of 2018.

Loren Baker of Foundation Digital says that voice search will change the way we create content. She says that valuable content will be more conversational and answer questions from users immediately. In fact, voice recognition software has reached the point where people are more comfortable using their normal voices to interact with it.

Voice searches are focused more on what people say on a regular basis instead of having to use simple long-tail keywords and phrases. It delivers more specific results and saves up on time, which can thus get your website to rank higher.

2. Speed Is King

 Another crucial SEO factor is speed. Realistically, no user today can hope to visit or use a website if it isn’t quick to load at breakneck speeds. Translation; people need information right there and then.

These days, a website that takes longer than 4-5 seconds to load will force the user to bounce and move on to another site that is actually fast. The more users bounce from your site, the more it will lose its chances of conversions and falls in search engine rankings.

If you want to know how fast your website loads, you can use Google’s PageSpeed Insights tool.

3. Increase Use of SERP Features

 Getting a top ranking organically isn’t going to fly because of the demand for SERP features such as rich snippets, paid results, Knowledge panels, google images, AdWords, and local packs among others.

Source: https://www.gsqi.com/images/featured-snippet-pre-processing-now-live.jpg

As indicated by the image above, featured snippets display a lot more information about a particular search engine query like “how to find queries by URL.”

Given the rise of SERP features, it is crucial for you to monitor your rankings as well as the features for your keywords and the sources that are stealing traffic from you. This can be done by utilizing SEO PowerSuite’s Rank Tracker as soon as you start a project for your website.

Source: https://marketingland.com/wp-content/ml-loads/2017/11/screen-03.png

The tool will enable you to track over 15 Google SERP features with organic results as well. The Google Features Column shows all of the features that your keywords trigger and the ones that you rank in are highlighted in green.

4. Mobile Market Expected to Grow Further

 It is no longer a rumour that smartphone or mobile usage yields the largest browsing population in the world. As a matter of fact, even as we speak, mobile browsing and shopping are growing more so than their desktop counterparts and are showing zero signs of cooling down as we go through the first half of 2018. This is further testified by the rise of voice search which comprises more than half of all Google searches.

Google has initiated the promotion of Accelerated Mobile Pages, improvement of its mobile update as well as implemented its mobile-first index.

Put simply, the mobile-first approach isn’t an option anymore, but rather a compulsory requirement for any business that is operating today.

5. Video SEO

 A video is without contention the most powerful content for marketing and advertising today. If you need some convincing, then let the following stats open your eyes:

 

Long story short, you have the biggest opportunity to sell your brand to prospective clients by creating optimized video content.

How Competitive Intelligence Can Give Your Business an Edge

Not expecting any competition in the marketplace is very rare, especially if you’re a startup firm selling something that plenty of people are interested in. But if it were the case, then your company would have had 100% of the market share by now. In truth, every firm deal with competition, even if it’s indirect like online sales, in-house services, economy, etc.

Once you realize you have to compete with other firms in the industry, don’t assume that you should focus on only one firm because if you do, a third may take advantage of the situation and beat both of you out. This is exactly the kind of mistake Coke and Pepsi made when they failed to account for Red Bull while they were competing with themselves.

It’s one thing to be wary of your competitors, but it’s another to be obsessed in bizarre rivalries where you stop caring for your products, services and customers. That’s why you should focus on gathering data on your rivals while also ensuring your business continues to roll. This practice is called competitive intelligence.

The information you collect on your competitors will further open your eyes to the marketplace so you can brand yourself better to your target audience. To help your startup stand out from your more professional rivals, here are some of the best ways to collect competitive intelligence and how you can use it to your advantage.

What Makes for Successful Competitive Intelligence

 If you’re going to start gathering crucial data about your competitors, you should be aware of the types of information that are sought. Some of the main aspects of successful CI gathering are:

  • Accuracy: CI lets businesses know of the serious financial consequences that come with their strategy and investment decisions. But if companies are to make excellent decisions then CI has to be accurate.
  • Speed: A good company has to react quickly to changes in priorities as well as gather information for the senior staff to act on whether they use an external or in-house team.
  • Ethics: If CI isn’t collected ethically, then it could leave a bad impression on your firm as a whole and can lead to legal action.
  • Breadth: Competitive intelligence needs to be gathered through interviews, digital research, market analysis and other ethical means to get the big picture.

How Competitive Intelligence is gathered

 Some of the most common sources to collect competitive intelligence are:

  • Government Records: government records offer a sea of information for market intelligence collectors and private investigators. If and when you know your way around, you can find plenty of data on new products, business finances, business relationships, lobbying activities and more.
  • Market Analysis: It is essential to analyze the marketplace to collect competitive intelligence. Aside from knowing your competitors, CI should also provide you with insights on forthcoming mergers and acquisitions, possible changes in laws and regulations, prices of raw materials, changes in consumer tastes, etc.
  • Trade Shows: Attend trade shows to observe competitors, interview potential consumers and analyze products.
  • Industry Standard Databases: Investigators can access specialized databases, which they can use to research businesses in detail like their associates, financial relationships and more.
  • Customer Interviews: By interviewing customers, you can determine changing tastes and preferences.
  • News Outlets: Probing news outlets can keep you informed of market shifts.
  • Stakeholder Information: investigators can access semi-private information on stakeholders that provide them with insights into competitors’ financial decisions and relationships.
  • Industry Conferences: Like trade shows, industry conferences can also provide crucial information on competitors. 

    Conclusion

    Due to the global marketplace constantly evolving or changing partly due to the internet, e-commerce, startups and global trade, no business should ever take it easy no matter what their accolades are. As a result, both consumers and businesses have a variety of options when it concerns choosing a product or a service. That is why in order to weather the harsh challenging market environment, businesses must utilize as much competitive intelligence as they can find.

5 Harsh Realities of Social Media Marketing

When social media started to become a thing, it was the trendsetter for global communication by having people message, share photos, music, videos and other content both locally and internationally. Seeing most of the world turning their gaze towards social networks instead of televisions and radio stations prompted various business organizations from around the world to give their marketing strategies a digital makeover.

Once companies embraced the inevitable paradigm shift that is social media marketing, it presented them with a slew of advantages and conveniences that traditional marketing lacked in. Some of these benefits include:

  • Low Cost
  • Real-time results
  • Easy to share
  • Precise consumer targeting
  • Global exposure
  • Higher engagement

Social media gives businesses of all shapes and sizes an equal opportunity to capture their target audience’s attention and stand out from their more established competition. This is something that small businesses, who once struggled to get any traction with traditional methods, used to deal with.

But despite the potentials of high ROI and conversions, rookie businesses are going to find it a lot harder to stand out in 2018. That’s because competition has become fierce and as such, there are some hard truths that upcoming entrepreneurs must factor in before getting their business going:

 

  1. Success Depends on Time and Effort

You can’t just establish a well-articulated website or a social media channel with a distinct layout or design and expect to generate quality leads and revenue on the fly. Building a successful and powerful social media presence takes considerable time and effort. It involves knowing your target audience’s needs, establishing your brand message and goals, timing your online posts, being consistently active and keeping audience engaged.

You’re not going to see any returns in the first month because it usually takes about a couple of months or sometimes even years before you garner a decent online following. You’ll also make plenty of mistakes in the process, but that’s to be expected.

 

  1. You Won’t Always Get a Positive ROI

Even though 77% of marketers use at least one social media platform for brand promotion, only 48% of marketers report that social media gives them any return on investment. This means that many organizations are failing to engage their customers with the right platforms or are not effectively measuring their social impact.

In order to improve your ROI, you have to do a better job at monitoring your social media activity, create better engagement opportunities and measure the impact of your success with tools such as Sprout Social, Snaplytics or Iconosquare.

 

  1. Other Marketing Channels Help Boost ROI

While it’s fine that you can use other social media channels to promote your business, digital marketing shouldn’t be your one-size-fits-all solution. But there is a less expensive route you can take to go about this.

Let’s say there are two companies in which Company A spends over $100 on social media advertising and Company B spends the same amount on traditional advertising. After a couple of months, Company A made some progress but at the expense of breaking even their social media spending. Company B on the other hand, already has a great customer base and decides to start their social media presence.

By the end of the month, both companies have over 1000 followers, except Company A invested over $1000 for their campaign whereas Company B only spent $100 and still managed to acquire the same reach.

 

  1. You Need Ad Budget to Get Social Traction

Strong and potential customers are going to think less of a company if it doesn’t have a powerful social media presence. But due to the constant changes in the algorithms of Facebook, Twitter and LinkedIn, it is becoming more challenging for businesses to put up organic content for their audience.

In other words, organic reach is witnessing a decline.

The only way to post the right content for your viewers in their newsfeeds is to establish an ad budget, which can eventually boost your conversions. You may also want to pay for banner ad space as well to keep the conversion rate consistent.

 

  1. Viral Content Exposure Depends on Luck

Viral content is a once in a blue moon kind of trick. Most of the time it just happens out of sheer luck and the author of that content have no control over it whatsoever. This is the point where no amount of research or techniques and ingredients can give you the right kind of results that you need. It’s all about timing and how many times it is likely to get shared.

This insight isn’t meant to discourage you in any way, but rather give you a realistic take on how the digital world really operates. Simply put, don’t take a chance on something that is out of your hand and has a rare chance of ever coming true.

7 Most Effective Instagram Marketing Tips

Social media marketing is the norm for businesses both big and small and there is no other platform with the greatest reach potential than that of Instagram. I mean, if having over 800 million monthly active users, 500 million daily users isn’t something to bat an eye over, you need to seriously consult your shrink.

Perhaps you will change your mind when you realize there are over 25 million businesses that have a business profile on Instagram and that each of those profiles are visited by over 200 million users in at least a day. And given how 80% Instagram users follow at least one business on Instagram, you have the biggest opportunity to stand out to your target audience.

Now that I’ve done my job at whetting your appetite and have likely gotten you on board at this point, let’s have a look at some of the best ways to effectively brand your business on Instagram LIKE A BOSS!

  1. Switch to a Business Profile on Instagram 

It is pivotal to establish a professional Instagram business profile before you go and market your products and services. And if you’re wondering why you need one, then look to the following reasons:

  • Your business profile will include a link to your website that your customers can visit. You can also include a contact button in your profile to have users get in touch with you.
  • You are provided with the platform’s analytical tools known as Insights in which you can use to monitor the stats of your content like reach, likes and impressions.
  • Easily create and publish ads without relying on Facebook’s advertising tools.

 

  1. Upload a Stunning Profile Photo

A profile photo is one of the key ingredients to building your brand online. You can use your business logo design as a profile pic, but the main idea is to use something that strongly resonates with your audience. Whatever photo you use, it has to be of high quality, crisp and attractive.

 

  1. Showcase Your Brand’s Products

Like your profile photo, you have to showcase your company’s products in the crispest quality possible. This is an extremely crucial aspect of brand building where you highlight the unique selling points of the things that you sell and how they address and solve your customer(s)’s problems or pain points. Doing so will not only increase traffic to your website, but also attract quality leads and potential customers.

 

  1. Schedule Consistent Posts

When you post content about your business, you need to figure out the most convenient times of the day to do so. If not, you will miss out on the biggest engagement opportunity with your audience. So pull out a calendar and try to schedule your posts when your audience is most active.

Post consistently, like about two or three times a week so that it comes off as organic to your followers instead of forced. Also ensure that your content stays up-to-date and relevant at all times.

Ensure that you convey as much about your products and services in a single photo as you can. To maintain consistency, use the same filters for all of your posts and keep your captions short, sweet, catchy and positive. That’s where you need to get your hands dirty with Instagram Stories.

 

  1. Make Use of Hashtags

Hashtags help you keep track of the most trending thing online and are one of the most essential marketing strategies to build brand awareness around. The first thing you need to do is to create some hashtags that revolve around your branding.

You can also pick industry hashtags, as in words or phrases that customers use for their search queries. Pair them with your branding hashtags in both your bio and your posts to build your buyer base.

For extra muscle, you can even use Instagram’s Explore feature to look up posts that include trending hashtags like #FathersDay, #4thJuly and others. Find the hashtags that are relevant to your brand and be sure to include them in your posts to improve their discovery.

 

  1. Develop Exciting Contests

Contests keep followers hooked and engaged to the point where they are motivated to follow your account, so forgoing them from your Instagram marketing is a big no-no. These contests have to be in line with the interests and behaviors of your audience.

You can encourage your followers to enter the contest through various means such as posting a photo or a video with a relevant hashtag at a specific time, have them tag your brand in their post or get them to like or comment one of your posts.

To expand your reach, promote your contest on Instagram as well as other social media platforms like Facebook, Twitter and SnapChat. You can also send an email to your group of contacts to provide them entry into these contests.

 

  1. Partner Up with Influencers

The influencer marketing is experiencing an exponential surge that is going to dominate the rest of 2018. Instagram influencers are the kings of high-quality social media content who cover a variety of verticals such as beauty, health, fitness, food and entertainment among others.

The influencers are usually approached for endorsements due to their large fan base and their opinions and reviews on the latest products as well as trends. So your goal is to hook up with those influencers that suit your specific vertical in order to boost your brand’s awareness and follower base.

Ensure that your brand’s handle is included in the influencer’s post, either in the photo or the written content. You can instruct influencers to include relevant calls-to-action in their posts as well.

Traditional Vs Digital Marketing – Pros & Cons

In the past, traditional marketing methods like newspapers, radios and television were the only norms of content distribution in which many thought would never change for years to come. But ever since the internet, Google and social media came to be, things have taken a mighty turn for the better when it comes to creating brand awareness to locals as well as internationals.

In the era where smartphones, tablets and social media are rampant, there is no denying the fact that digital marketing is king. But even in spite of its global reach and quickness, digital marketing does have its shortcomings as well.

In this article, we will try our best to highlight the yeas and nays of both forms of marketing to see if we can’t break the ice.

Traditional Marketing

Pros:

  1. Targets local audience

Radio, television and newspaper ads are a great source of marketing for locally-produced products and services. If for example, you own a book store and wish to tell everyone about it, then you can do so by handing out flyers to those who pass by your store. Or if you own a restaurant that’s about to open, you can generate hype by getting a local newspaper to print an ad about it or create a commercial of it for the radio/TV.

  1. Easier to comprehend

Older customers and consumers are highly familiar with this kind of marketing, making it apparently easier for them to understand. It makes sense since some older customers experience trouble operating the internet when making a purchase.

  1. Flyers can be read later and recycled

Unlike online ads, flyers and posters can be taken anywhere we want and read at any time, especially when there isn’t any internet connection. Apart from that, these materials can be kept for recycle and reuse.

Cons:

  1. Expensive

By far the biggest pinch of traditional marketing revolves around its cost. Whether you’re printing flyers or doing commercials for radio/TV, the cost of doing all of those, are far more than that of digital marketing. This is can be damaging especially if you’re not aware whether your target audience is watching your ad or seeing your flyers.

  1. Difficult to Interact with Target Audience

Traditional marketing can only send flyers and radio/TV ads to their potential customers, but there is no guarantee that the latter will see read, view or see them. To make matters worse, there is no way to collect or analyze any feedback from potential customers on what they think of a brand’s product or service.

Digital marketing uses modern technology that makes it easier to acquire information about potential customers based on the information websites collect on visitors.

  1. Less Information

A simple one-dimensional ad on magazines, newspapers, flyers, posters and billboards isn’t enough to give much info about a brand and what they’re trying to sell. Websites on the other hand can provide an unlimited amount of information about a company in several web pages.

Digital Marketing

Pros:

  1. It’s cost-effective

Social media, as shown in the image above is the most affordable marketing tactic in the world today. This means that with social media, small businesses can get 1000 potential customers exposed to its products and services in merely $2.5. And as you can see, direct mail and TV advertising cost $57 and $28 for the same kind of exposure. Plus there are hidden costs for print and mailing associated direct mail and price spikes during peak times for advertisements.

  1. Real-time results

Google and social media allow you to access and analyze user data right there and then. Using chat bots and the comments left behind by site visitors and on social media can help you construct a personalized campaign based on the needs of your target audience.

  1. It has a global reach

Thanks to the omnipresent powers of the internet, any small business can market their products and services to both local and international audiences. As long as you plan your digital marketing well, your site will be one of the top finds on the first page of Google.

Cons:

  1. Intense Competition

Because digital marketing has been around for a while, a vast number of businesses have dirtied their hands with this method, making it tougher for new or small businesses to stand out from their larger competitors.

  1. Time-consuming

According to a report by Social Media Examiner, 64% of marketers devote over 6 hours of their time on social media marketing and 41% for 11 hours or more on a weekly basis. As you can see, there’s virtually no time for a break, unless you’re using a management tool such as Hootsuite, IFTTT, Buffer or Social Oomph.

  1. You can’t control things that go viral

Going viral rarely ever happens and that is something that no user or marketer can control once it gets rolling. If your campaign does end up going viral, it can give your brand great exposure. On the other hand, if someone gets a hold of your campaign early on and writes something negative about it, then that could end up going viral, which would be bad publicity for your brand.

And the Winner is…

Depends! Honestly, since both marketing formats have their ups and downs, the ball can fall in either one’s court. In the end, it’s all about picking the one that strongly presents your brand message to your target audience. Realistically, if you plan it right, you can utilize both traditional and digital marketing to increase your awareness.

10 ways to increase organic likes on your facebook page

Millions of people around the world use Facebook due to which today Facebook is one of the biggest forums for digital marketing. More than 50 million businesses build their brand and relationship with customer through Facebook. Once you have made your Facebook page the most difficult question which arises is how to increase your likes. Anyone can spend dollars and increase their reach through Facebook adverts, but let’s look at how one can increase their organic likes. Because the organic likes increase the visibility of your page and this will lead to the growth of your page.

  1. USE EXCITING AND INTERESTING CONTENT

Make sure that your posts are interesting. If there is no engagement, definitely people will get bored and leave your page. So come up with activities to engage your audience as much as you can.

  1. KEEP YOUR POST AND SHORT AND SIMPLE

Nobody got time to read your long and never ending post. The longer the post the more people will lose interest in reading it. Keep it short, simple and understandable. Research suggests that engagement with shorter post is more as compared to the longer ones.

  1. OFFER DISCOUNTS TO YOUR LOYAL CUSTOMERS

Customers, who take interest in your Facebook page, offer them discounts and giveaways. It not only helps you build your brand, but also increase word of mouth marketing of your Facebook page.

  1. KEEP A CHECK ON YOUR FACEBOOK INSIGHTS

Facebook insights will help you determine which content works for you the most. Make use of such contents more to increase engagement on post.  Insights will give you a good idea of what kind of posts are good for your page.

  1. PAY ATTENTION TO YOUR CUSTOMERS

Usually when you comment on Facebook post you expect a reply to that comment. When your comment gives importance, you feel valuable. So one way to increase your organic reach is to pay attention to your customer and their queries, this will encourage them to visit your page more often and engage with your content.

  1. POSTING TIME

Make sure that your posting time on Facebook is when your target audience is actually available, otherwise all your hard work on the post will go waste. So be really careful with your posting time. Insights will help you determine what time is best for you to post.

  1. MOTIVATE PEOPLE TO TAG THEIR FRIEND ON THE POST

This can be done through lucky draws. This way more and more people will comment and tag their friends in order to win the lucky draw and also at the same time your page will be visited and liked by many new people on Facebook.

  1. POST CREATIVE AND OUT OF THE BOX STUFF

Don’t be boring and predictable. Come up with interesting and creative post which can actually create a response. This way people would be interested to visit the page on a daily basis. Share pictures, inspiring quotes, Videos etc.

  1. ASK INTERESTING QUESTION FROM YOUR FANS

This is one of the best ways of creating a response. In such posts there are lots of chances of engagement, comments and likes. So don’t forget to ask questions, it really works.

  1. LOOK AT OTHER PAGES AND LEARN FROM THEM

Go through other Facebook pages which are doing really well and try to understand what makes them do well. Study on different websites about strategies that can boost your organic likes.