Chatbots have been gaining prominence in the last year or two as seen with Facebook messenger and several other online services. In fact, as we enter the second half of 2018, it is clear as day that chatbots aren’t losing their steam anytime soon. That’s because many businesses have begun to understand their capabilities and have sought to implement them in their marketing strategies.
To show you what I’m talking about, here are some of the most rewarding advantages that enhance small and big businesses conversion rates, engagement and more:
- Better Customer Engagement
Any business can get better sales if they acquire bigger and better customer engagement. This is done by including images and videos that keep customers interested.
- Increases Retention Rates
With more customers getting increasingly engaged, the more it will improve your business site’s retention rate. As a result, you can lower your site’s churn rate and if all goes well your business could witness a positive ROI incline.
- Improves Customer Satisfaction
Better customer engagement and retention means customer satisfaction is going to scale up as well.
- Available 24/7
People usually have to wait for 7 minutes or so before they get in touch with an agent, but there’s no waiting at all when it comes to chatbots. What’s more is that they’re available 24/7 and never get tired of even a thousand customer requests.
- Helps Save Money
Chatbots are a one-time investment which prevents businesses from worrying about staff expenses.
- Instant Response
Any and every customer query is answered on the fly. No more waiting in queues for the next customer service rep.
- Gain Customer Insight
You can monitor customer behaviour through chatbots, which can then allow you to better cater to their needs and demands.