If you want your small business to match up with the big leaguers in 2018, then you have to keep up with the competitive digital world. It’s all about utilizing effective and efficient SEO strategies that can help your business site rank higher on search engine giants like Google, Bing and Yahoo.
However, doing so is never easy because SEO is always changing or evolving. There was a time when having the top search engine results through organic means was the most sought-after strategy and just like that, it has lost its lustre. On top of that, Google’s algorithms and SEO technologies also undergo various changes quite often.
That’s why it’s high time you get on board with the latest and buzziest trends that can get you tiny sprout of a company some real traction and visibility. Luckily, we here at Orange Room Digital are more than obliged to share those trends and kick-start your SEO marketing into high gear.
1. Voice Search Goes Prominent
In 2017, voice search shopping had accumulated up to $2 billion and is expected to grow up to $40 billion by 2022. Voice searches not only provide quicker answers, but they also provide detailed queries. This trend is going to persist throughout the rest of 2018.
Loren Baker of Foundation Digital says that voice search will change the way we create content. She says that valuable content will be more conversational and answer questions from users immediately. In fact, voice recognition software has reached the point where people are more comfortable using their normal voices to interact with it.
Voice searches are focused more on what people say on a regular basis instead of having to use simple long-tail keywords and phrases. It delivers more specific results and saves up on time, which can thus get your website to rank higher.
2. Speed Is King
Another crucial SEO factor is speed. Realistically, no user today can hope to visit or use a website if it isn’t quick to load at breakneck speeds. Translation; people need information right there and then.
These days, a website that takes longer than 4-5 seconds to load will force the user to bounce and move on to another site that is actually fast. The more users bounce from your site, the more it will lose its chances of conversions and falls in search engine rankings.
If you want to know how fast your website loads, you can use Google’s PageSpeed Insights tool.
3. Increase Use of SERP Features
Getting a top ranking organically isn’t going to fly because of the demand for SERP features such as rich snippets, paid results, Knowledge panels, google images, AdWords, and local packs among others.
As indicated by the image above, featured snippets display a lot more information about a particular search engine query like “how to find queries by URL.”
Given the rise of SERP features, it is crucial for you to monitor your rankings as well as the features for your keywords and the sources that are stealing traffic from you. This can be done by utilizing SEO PowerSuite’s Rank Tracker as soon as you start a project for your website.
The tool will enable you to track over 15 Google SERP features with organic results as well. The Google Features Column shows all of the features that your keywords trigger and the ones that you rank in are highlighted in green.
4. Mobile Market Expected to Grow Further
It is no longer a rumour that smartphone or mobile usage yields the largest browsing population in the world. As a matter of fact, even as we speak, mobile browsing and shopping are growing more so than their desktop counterparts and are showing zero signs of cooling down as we go through the first half of 2018. This is further testified by the rise of voice search which comprises more than half of all Google searches.
Google has initiated the promotion of Accelerated Mobile Pages, improvement of its mobile update as well as implemented its mobile-first index.
Put simply, the mobile-first approach isn’t an option anymore, but rather a compulsory requirement for any business that is operating today.
5. Video SEO
A video is without contention the most powerful content for marketing and advertising today. If you need some convincing, then let the following stats open your eyes:
- YouTube has over a billion users worldwide who watch over 500 million hours of video every day.
- 82% Twitter users watch video content on Twitter.
- 87% of online marketers use video for their marketing campaigns.
- 92% of mobile users share video content with others.
- More than half of the world’s video content is viewed on mobile screens.
- 10 million videos are watched on SnapChat every day.
- 51% of the world’s marketing professionals deem video content as the one with the best ROI.
Long story short, you have the biggest opportunity to sell your brand to prospective clients by creating optimized video content.